NEU Media Group charges $650 per website, one time, for the Measurement Foundation: a Google Analytics property with lead events, Google Search Console verified with the sitemap confirmed as read, Bing Webmaster Tools verified with instant indexing on, source and campaign attribution on forms and calls, and privacy and accessibility pages. Published rates for analytics setup run $450 to $3,000 for a consultant and $1,500 to $8,000 for an agency, and most of them skip Bing and attribution entirely.
Key Takeaways
- $650 per website, one time. Each additional domain or subdomain $250. Included free in every NEU monthly plan.
- Google Analytics, Google Search Console, and Bing Webmaster, all verified in your accounts, with logins handed over.
- Lead attribution on every form and click to call, so you know which call came from where.
- Privacy and accessibility pages and current consent language on your forms.
NEU pricing vs the market
One fixed fee, and a smaller one for each extra property under the same accounts.
| Plan | NEU price | Typical market |
|---|---|---|
| One website | $650 one time | $450 to $3,000 consultant |
| Each additional site | $250 one time | $1,500 to $8,000 agency |
| Ongoing analytics retainer | Not needed | $500 to $3,000 / mo |
An additional site is a second domain, subdomain, or local answer page site under the same accounts. There is no retainer; the setup is documented so you or any agency can read it.
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What drives the cost
- Number of properties. Each domain or subdomain is verified separately.
- Forms and call links. Attribution is wired into each one.
- Existing mess. Duplicate properties and stale tags take longer to untangle.
- Access. Faster when you can grant admin access on day one.
- Compliance pages. Included; custom legal review is not.
How NEU keeps it below market
NEU does this in the first week of every engagement, so the audit script, the console steps, and the attribution pattern are already systems. That is why the fee is fixed and small. It is the instrument, not the engine: nothing on this page promises traffic, it promises you can finally judge whoever you pay for traffic, including us.
Frequently asked questions
How much does Google Analytics setup cost?
Independent consultants quote 450 to 3,000 dollars and agencies 1,500 to 8,000 for analytics setup and audits. NEU charges 650 dollars per website for analytics, both search consoles, lead attribution, and compliance pages, or 250 for each additional site.
Is Google Analytics itself free?
Yes. The tool is free. What you pay for is installing it correctly, defining leads as events, verifying the search consoles, and wiring attribution so the data means something.
Do you set up Bing too?
Yes. Bing Webmaster Tools is verified, the sitemap submitted, and instant indexing turned on. Most agencies skip it, and Bing feeds several AI assistants.
What is lead attribution?
Every form submission and click to call carries the source, campaign, and landing page it came from. When a lead calls, you know whether it was the answer pages, an ad, or a referral.
Do I own the accounts?
Yes. Everything is created under your accounts and the logins are handed to you with the coverage report.
Is this included if I buy a monthly plan?
Yes. Every NEU monthly plan includes the Measurement Foundation in the first week at no charge. The fixed fee is for businesses that want only this.
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